Wednesday, February 13, 2013

Viagra and Valentines


We are in the season of love… and marketing

Very much like it was north of the border, here Valentines day involves love and romance, and also a time to advertise things aimed at the lovely couples looking to add a special something to the day. Generally these items fall into three categories. Flowers, jewelry or a romantic evening of fine food and wine at the restaurant of your choice.

Here in San Miguel the advertising I have been seeing the most of is the romantic dinner variety, with packages for starry eyed couples running from $100 pesos to $850 peso per person. So far, not too different from north of the border except it is perhaps a little more economical.

Now, what are the differences between the Valentines days I have had in Canada, and the ones in Mexico. In Mexico Vanetines day is usually called  "Día del Amor y la Amistad" which translates as “Day of love and friendship”. This I find this quite charming.



Sildenafil ,That is Viagra Don’t You Know!

This year I noticed another difference I hadn't noticed before. While passing a Farmacia Similares ,a generic pharmacy, I noticed a Valentines promotion. On February 14th only, you buy 3 Viagra, you will get one for free! The added bonus is that down here, you don’t even need a prescription! After I finished laughing, I had to get a picture of it to share with you. Sadly the young lady behind the counter declined to pose beside the ad.

So, tell me,  what are you up to for your Valentines day? (no pun intended)




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